OFF FOODS

OFF FOODS is an Indonesian-based food technology company operating in the alternative protein sector. The company was established in 2021 by co-founders Dominik Laurus, a serial entrepreneur who serves as CEO, and Jhameson Ko, an experienced businessman in the plant-based industry who acts as CPO. Their shared mission is to address the environmental impact of animal farming and make sustainable food choices more accessible without sacrificing flavor.

The firm primarily targets the food service industry, including restaurants and food and beverage (F&B) franchise chains. Its business model centers on B2B partnerships, supplying its products to the HORECA (Hotel/Restaurant/Café) market. Since its inception, OFF FOODS has expanded its presence to seven cities across Indonesia, including Jakarta, Bali, and Surabaya. The company's strategy focuses on providing a cost-effective solution to a key barrier in the plant-based market: price.

The flagship product is OFF MEAT, a plant-based, chicken-like protein derived mainly from soy. This product is designed for high applicability in professional kitchens, allowing chefs to customize it for a variety of dishes, from fried preparations to traditional Indonesian meals. In April 2022, OFF FOODS secured $1.7 million in a seed funding round led by Alpha JWC Ventures and Global Founders Capital to invest in research and development for new product variations, such as nuggets, and to fuel its national expansion. However, according to some market intelligence platforms, the company is now considered to be inactive.

Keywords: alternative protein, plant-based meat, food tech, Indonesian startup, B2B food supply, sustainable food, OFF MEAT, chicken substitute, soy protein, food service supplier, HORECA, restaurant solutions, Dominik Laurus, Jhameson Ko, food and beverage, meat alternatives, Southeast Asia food tech, venture capital, Alpha JWC Ventures, Global Founders Capital