Oferton Liveshopping

Oferton Liveshopping S.L. operates oooferton.com, an e-commerce platform based in Barcelona, Spain, that specializes in a flash sales model. The company positions itself as one of Spain's first live shopping portals, capitalizing on a model that blends entertainment with real-time purchasing. This business strategy is centered on offering a single, heavily discounted product within a limited 24-hour window or until stock is depleted. This approach creates a sense of urgency for the consumer, driving accelerated purchasing decisions. Products span various categories, including electronics, leisure, and fashion.

The live shopping market, which gained significant traction in China with platforms like Taobao Live starting in 2016, has shown substantial global growth potential. This model typically features hosts, often influencers, who present products in real-time, allowing for direct interaction with the audience through chats and Q&A sessions. This interactivity and the limited-time offers can lead to conversion rates significantly higher than those of conventional e-commerce, sometimes reaching up to 30%. Oferton's business model taps into this trend by providing daily deals designed to attract consumers looking for value and a more engaging shopping experience than traditional online retail. The company generates revenue directly from the sale of these curated, time-sensitive product offers to its online customer base.

The company was founded by Juan Freire and Manuel Ortiz Freuler. Juan Freire has a diverse background in sustainability, environmental sciences, and innovation consultancy. He has co-founded ten companies across various sectors like technology, education, and design, and held leadership roles at institutions such as the Tecnológico de Monterrey. His experience involves developing and using digital platforms and leading multidisciplinary teams. Manuel Ortiz Freuler is a researcher focused on internet policy, cyber-law, and communication theory. He has worked with civil society organizations in Latin America and has been affiliated with the Harvard Berkman Klein Center. His expertise lies in digital governance and the societal impact of technology. Keywords: live shopping, flash sales, e-commerce, daily deals, online retail, Spain, oooferton.com, discounted products, limited-time offers, consumer electronics, fashion, leisure goods, interactive shopping, online marketplace, timed deals, product discovery, urgent purchasing, digital retail, Barcelona, direct-to-consumer