Ofertia
The one stop shop to find all local catalogues, brochures and offers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| EUR | 2017 | 2022 | 2023 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| % growth | - | - | (47 %) |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| % profit margin | - | (8 %) | - |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Ofertia operates as a digital marketplace that connects retailers with consumers by digitizing and distributing promotional circulars and brochures. The company was founded in 2011 by Jaume Betrian, Thomas Roggendorf, and Oriol Carreras in Barcelona, Spain. The platform is designed to drive foot traffic to physical stores by allowing users to find geo-located offers from a wide variety of retailers through its web portal and mobile applications.
The business model centers on providing a digital advertising platform for retailers and brands to reach shoppers who are actively looking for deals. Ofertia serves clients across numerous sectors, including supermarkets, consumer electronics, and DIY, by making their promotional catalogs easily accessible to millions of users. This service provides retailers with a targeted channel to influence consumer purchasing decisions from the initial online search to the final in-store purchase.
A significant milestone occurred in 2012 when the German company Bonial.com, part of the Axel Springer SE media group, made an initial investment in Ofertia. By April 2015, Bonial.com increased its stake to 64%, becoming the majority shareholder and providing capital to finance Ofertia's expansion in Spain and Latin America. This transaction also marked the exit of initial investors FINAVES and Inderhabs Investments, as well as co-founder Oriol Carreras. In February 2024, Ofertia was acquired by ShopFully, a European leader in drive-to-store marketing, which is controlled by Germany's Media Central Group. The acquisition was a strategic move for ShopFully to expand its audience in Spain, Mexico, and Colombia, where Ofertia reaches up to 4 million users.
Keywords: digital circulars, retail advertising, drive-to-store, mobile coupons, online-to-offline, O2O commerce, shopper marketing, local deals, promotional catalogs, retail technology, customer acquisition, geo-located offers, digital marketplace, in-store sales, consumer promotions, Spanish startups, Barcelona tech, ShopFully, Bonial, Axel Springer