Ocurate

Ocurate, founded in 2020 by Tobi Konitzer and headquartered in San Francisco, provides a specialized software-as-a-service (SaaS) solution for business-to-consumer (B2C) companies. The company operates on a subscription-based business model, targeting the marketing and e-commerce sectors. The firm's core offering is a value-based optimization (VBO) tool designed to address the challenge of unpredictable Return on Ad Spend (ROAS). Konitzer, who serves as CEO, previously founded PredictWise and holds a Ph.D. in computational social sciences from Stanford University, experiences that directly inform Ocurate's data-centric approach.

The company's platform leverages machine learning to predict the lifetime value (LTV) of a customer with over 90% accuracy at the point of sign-up. This predictive capability is achieved by analyzing client data in conjunction with Ocurate's proprietary database, which contains information on millions of U.S. adults. By integrating with major advertising platforms like Google, Facebook, and TikTok, the technology allows businesses to shift their ad bidding strategy from focusing on the initial purchase to targeting customers projected to deliver higher long-term value. This process transforms LTV from a historical metric into a real-time, predictive tool for decision-making.

Financially, Ocurate secured $3.5 million in a seed funding round in December 2021, with backing from investors such as 8-Bit Capital, DCF Capital, and AIX Ventures. By leveraging its technology, Ocurate aims to help clients increase their gross profit and customer LTV by an average of 15%. In October 2024, Fenix Commerce, a technology platform focused on e-commerce conversion rates, acquired Ocurate. The acquisition aims to integrate Ocurate's machine learning and individual-level data analysis with Fenix's logistics and inventory data to enhance the value delivered to their collective e-commerce clients.

Keywords: customer lifetime value, LTV prediction, value-based optimization, ROAS, machine learning, ad spend optimization, e-commerce analytics, customer value prediction, real-time LTV, marketing analytics, predictive analytics, SaaS, B2C analytics, ad bidding strategy, customer acquisition, Fenix Commerce, Tobi Konitzer, predictive modeling, profit optimization, data-driven marketing