Octinn

Octinn, operating as Beijing October Yizhan Technology Co., Ltd., is the entity behind the popular social and emotional management application, "Birthday Butler" (生日管家). The company was established in 2012 after its initial iOS application, launched in 2011, gained significant user traction, leading to an angel investment. The founding team consists of four alumni from Beihang University, who previously held positions at major tech companies like Baidu and Weibo, bringing substantial experience in the mobile internet sector to their venture.

The core of Octinn's business is the Birthday Butler app, designed to help users manage and maintain personal relationships by remembering important dates like birthdays and anniversaries. Initially a simple reminder tool, the app evolved into a comprehensive e-commerce platform starting in 2013. This strategic shift allows the company to generate revenue through a social commerce model. It leverages the social data of its user base to offer targeted gift-giving solutions. The platform provides curated gift recommendations, cake and flower ordering, customized packaging, and delivery services for various occasions. Its cake delivery service boasts partnerships with over 300 brands across more than 400 cities in China, with a network of over 10,000 offline stores.

Octinn has demonstrated consistent growth through several funding rounds. After its initial angel investment in 2012, it secured a series A round in 2014 and another multi-million dollar financing in 2015. A significant milestone occurred in October 2016 when Birthday Butler merged with Xinyidiandian to form the Xinsheng Family (Group), although both brands continue to operate independently. By 2017, the company had fully embraced the WeChat小程序 (Mini Program) ecosystem, launching multiple applications to expand its reach. In 2018, the group announced a B1 funding round of nearly 100 million yuan, achieving a valuation of 1 billion yuan. By this time, the platform had served over 60 million users and managed nearly 650 million social relationship data points.

Keywords: Birthday Butler, shengri.cn, Beijing October Yizhan Technology, emotional management app, social commerce, gift recommendation, online cake ordering, flower delivery, relationship management, Chinese mobile app, social e-commerce, anniversary reminders, Beihang University alumni, Xinsheng Family, WeChat Mini Program, personalized gifts