Oceansapart

Oceansapart operates as a direct-to-consumer e-commerce brand specializing in women's activewear. Founded in 2017, the company targets female Gen Y and Gen Z customers with a product line that includes leggings, bras, hoodies, and accessories designed for activities like yoga and Pilates, as well as casual wear. The business model is centered on online sales through its own store, foregoing physical retail to maintain a direct relationship with its customers.

The company's history is marked by rapid growth and strategic partnerships. Initial founders included Artur Zuta and Norbert Neef in 2017. Subsequently, Susanna Wagner joined as head of design and production, and in 2018, Jens Paul Engelmann came on as a co-founder and CEO. The brand's marketing strategy heavily relies on digital and influencer-led campaigns, utilizing a proprietary analytics platform to drive its efforts. This approach proved successful, with the company reportedly quadrupling its revenues in 2020. A significant milestone occurred in August 2021 when Altor Fund V acquired a majority stake in Rise Up Fashion GmbH, the legal entity behind Oceansapart, with founders Susanna Wagner and Paul Engelmann remaining as significant shareholders and in their executive roles. However, following a period of financial difficulty, the company filed for insolvency in July 2024. In November 2024, e-commerce apparel brand Snocks acquired Oceansapart, allowing it to continue operations under new ownership.

Oceansapart's product strategy focuses on creating feminine, "buttery-soft" activewear that emphasizes comfort and style. The collection is positioned as "non-competitive activewear," focusing on inclusivity and well-being rather than solely athletic performance. The brand operates primarily in the DACH region (Germany, Austria, Switzerland) but has expanded its presence to France, Italy, and Poland. As part of its operational ethos, the company is a member of the Fair Wear Foundation, indicating a commitment to fair labor conditions, and is working to increase the use of recycled materials in its products.

Keywords: activewear, athleisure, direct-to-consumer, e-commerce, women's apparel, yoga wear, Pilates clothing, influencer marketing, social media commerce, Gen Z fashion, Millennial fashion, European market, German startup, fashion-forward activewear, online retail, lifestyle brand, digital marketing, Rise Up Fashion GmbH, Snocks, Altor