
Obsesh
Offering personalized video products from favorite top athletes and authentic influencers.
Date | Investors | Amount | Round |
---|---|---|---|
investor | €0.0 | round | |
investor | €0.0 | round | |
investor investor investor investor investor | €0.0 | round | |
N/A | N/A | Seed | |
Total Funding | 000k |
USD | 2021 | 2022 | 2023 |
---|---|---|---|
Revenues | 0000 | 0000 | 0000 |
% growth | - | 14 % | - |
EBITDA | 0000 | 0000 | 0000 |
Profit | 0000 | 0000 | 0000 |
EV | 0000 | 0000 | 0000 |
EV / revenue | 00.0x | 00.0x | 00.0x |
EV / EBITDA | 00.0x | 00.0x | 00.0x |
R&D budget | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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Obsesh operates as a two-sided marketplace platform focused on the sports industry, connecting athlete creators with consumers and fans. The company was founded in 2020 by Tracy Benson and Jonalyn Morris. The founding duo aimed to address the difficulty many athletes face in monetizing their following and talent. Benson, a former Division 1 athlete, brings extensive marketing experience from roles at major companies like Best Buy and The Home Depot, where she created an Olympic athlete work program. Morris contributes over 20 years of expertise in publicity, entertainment marketing, and talent management for brands such as Disney, Beats by Dre, and Loot Crate.
The platform enables athletes to generate revenue by offering personalized video-based experiences, including coaching, training tips, and feedback. Fans can browse the marketplace, book sessions with professional, Olympic, and NCAA athletes, and gain insights to improve their skills. For the athletes, Obsesh provides a self-service interface that simplifies the process of merchandising, payment processing, and distribution, allowing them to manage their business directly from their phones. This model is particularly relevant with the rise of Name, Image, and Likeness (NIL) opportunities for college athletes.
Obsesh's business model is based on a revenue share from transactions on the platform, with athletes retaining 75% of the earnings from each transaction. A platform or service fee, ranging from 5-20%, is paid by the buyer, not the athlete. The company has secured a total of $1 million in funding over two rounds. Its pre-seed round in October 2021 was led by investors such as Stadia Ventures, Crosscut Ventures, and Nations Ventures, and included angel investment from YouTube co-founder Chad Hurley. The platform offers a range of services including merchandise hosting, NFT minting, autographed collectibles, and media content production to support athletes in building their personal brands.
Keywords: athlete monetization, sports marketplace, NIL platform, athlete creators, fan engagement, personalized sports coaching, video feedback, sports tech, athlete branding, direct-to-fan, pro athlete training, Olympic athletes, NCAA athletes, Jonalyn Morris, Tracy Benson, Stadia Ventures, digital collectibles, sports services, online training