Everleaf

Everleaf, an Austrian company founded in 2022 by Christophe Vermeersch, is positioned in the burgeoning home-gardening and food-tech market. The company's business is centered on the direct-to-consumer sale of its flagship product, the Everleaf Garden, a vertical hydroponic system designed for indoor use. This addresses a consumer base interested in sustainable living, healthy eating, and urban gardening, particularly those in apartments or homes without outdoor space. Revenue is generated through the sale of the main garden unit, currently priced around €649, and recurring sales of proprietary plant capsules containing non-GMO seeds and a compostable coconut fiber substrate. The company also offers empty capsules for customers who wish to use their own seeds. Everleaf has secured early-stage VC funding, raising $54.2K in February 2024 to finance production.

The founder, Christophe Vermeersch, was motivated by a desire to reduce food waste and improve nutrition, drawing inspiration from childhood memories of fresh-picked produce. This personal connection to the concept of self-sufficiency shaped the company's mission. The product was developed over a year and a half, with a focus on creating a system that makes home cultivation accessible. The company operates primarily in Austria and Germany, leveraging a partner program with commissions for affiliates to expand its market reach. Final product assembly is conducted in Vienna to ensure quality control.

The Everleaf Garden is a compact, vertical hydroponic system capable of growing up to 24 large plants simultaneously within a 45cm diameter footprint. Its core technology is a patented, silent watering system that circulates water and nutrients from a 20-liter tank to the plant roots, which are suspended in soil-free pods. This hydroponic method uses 95% less water and can result in up to 50% faster growth compared to traditional soil-based gardening. The unit is equipped with a 90W full-spectrum LED light strip with customizable settings, including sunrise/sunset modes, to create ideal growing conditions year-round, independent of natural light. A key feature is its simplicity; the system operates without a mandatory smartphone app, using a built-in controller for all settings, making it accessible and reliable. The product is sold as a starter kit that includes the garden, plant capsules, and initial nutrients.

Keywords: indoor gardening, hydroponics, vertical farming, urban agriculture, home gardening system, sustainable food, direct-to-consumer, food tech, smart garden, Christophe Vermeersch, plant capsules, soil-free cultivation, pesticide-free produce, automated watering system, LED grow lights, home-grown vegetables, kitchen garden, Austrian startup, healthy eating