Oasis Market

Oasis Market operates as an omni-channel retailer in South Korea, specializing in organic and eco-friendly food products. The company was established in 2011, initially focusing on its offline store network before launching its online platform and “dawn delivery” service in August 2018. This strategic expansion was spearheaded by founder and chairman Kim Young-joon, an entrepreneur with a diverse background that includes experience as a semiconductor engineer and in various distribution businesses, which informed the company's operational model. The parent company of Oasis is Gaeasoft, a software provider also led by Kim Young-joon, which developed the proprietary logistics IT system, 'Oasis Route'.

The business model is centered on a dual online and offline strategy, which allows for efficient inventory management. Revenue is generated through the sale of grocery products via its online e-commerce platform, which offers next-morning delivery, and through its network of approximately 60 physical stores primarily located in residential areas. This hybrid approach enables the company to sell items nearing their online sales deadline in its physical stores, significantly minimizing waste and contributing to its profitability. A key component of its strategy is direct sourcing from producers, which reduces intermediary costs and allows for competitive pricing on high-quality goods. The target clientele consists mainly of consumers who prioritize health and seek affordable organic products, with a high repurchase rate indicating a loyal customer base.

The core service is its "dawn delivery," an express shipping service that delivers groceries ordered before 11 p.m. by the next morning. The product selection is intentionally curated, focusing on high-demand fresh foods like vegetables, fruits, meats, and dairy, as well as private-label goods, rather than an expansive catalog. This focus, combined with its efficient 'Oasis Route' logistics system, allows for cost savings that are passed on to consumers. The system manages the entire logistics process from order to delivery, including picking, packing, and real-time inventory control. Oasis Market also distinguishes itself with eco-friendly practices, such as using frozen bottled water as a cooling agent instead of disposable ice packs and offering a packaging recovery service.

Keywords: Oasis Market, dawn delivery, online grocery, South Korea, organic food, eco-friendly products, fresh food delivery, Kim Young-joon, Gaeasoft, Oasis Route, omni-channel retail, e-commerce, grocery subscription, food delivery service, sustainable packaging, direct sourcing, logistics technology, private label products, fresh produce, Korean food market