Oakland Care Centre

Oakland Care operates as a developer and provider of upscale elderly care homes across the South East of England. The company's business model is centered on offering all-inclusive, personalized care within high-specification, purpose-built facilities. Its revenue is generated from private pay fees for residential, nursing, dementia, and respite care services.

The company's origins trace back to a family business started by Sav Atkar in the late 1980s. His son, Harnoop Atkar, after gaining experience in chemical engineering and management consulting, took over the family business in 2014 with a vision to expand it into a market-leading group. A significant milestone was achieved in 2016 with an investment from Synova Capital, which provided the capital to accelerate growth plans. Harnoop Atkar served as CEO of what was then Oakland Primecare.

Since 2019, the company has been led by CEO Joanne Balmer (BEM), who has driven the group's expansion from three to nine homes. Balmer's career in care began at age 16, progressing from a care assistant to a registered nurse and later holding senior director roles at major healthcare providers before joining Oakland Care. Her leadership has emphasized not only quality of care, for which she received a British Empire Medal in 2021, but also a strong focus on environmental sustainability. This has led to Oakland Care becoming the first carbon-neutral care home group in the UK.

The service portfolio is comprehensive, covering a spectrum of needs from residential assistance to more complex nursing and specialized memory care for conditions like dementia. Each home is designed to provide a luxurious environment with amenities such as private en-suite bedrooms, landscaped gardens, and vibrant activity programs. A key feature is the ability for residents to transition between care levels, such as from residential to nursing, within the same facility, ensuring continuity. The company employs advanced technology, including electronic care plans and AI-supported monitoring systems, to aid its 24/7 care teams. Oakland Care has been recognized with awards such as the 'Residential Care Provider of the Year (Small Group)' at the Health Investor Awards and was named a Top 20 Mid-Sized Care Home Group in 2024 and 2025 by carehome.co.uk.

Keywords: elderly care, residential care homes, nursing care, dementia care, respite care, luxury care homes, UK healthcare, South East England, senior living, personalized care, carbon neutral business, assisted living, care home operator, social care, healthcare real estate, continuing care, memory care, skilled nursing, senior housing, long-term care