O4S

O4S, founded in 2017, provides a Software-as-a-Service (SaaS) platform designed to enhance visibility and automation in the downstream supply chain for manufacturing companies. The company was established by Divay Kumar and Shreyans Sipani, who were college friends with backgrounds in chemical engineering. They identified an opportunity to apply their technological knowledge to revolutionize supply chain management. Headquartered in Gurugram, India, O4S has expanded its presence with offices across India and into the Middle East and Southeast Asia, with plans for further growth in North America.

The company's business model is subscription-based, where clients pay a monthly fee based on transactions for various modules, avoiding heavy initial capital investment in IT infrastructure. O4S targets large enterprise consumer brands across diverse sectors, including FMCG, building materials, agriculture, and automotive. Its client roster includes prominent names like AkzoNobel, Mondelez, and ITC.

O4S's core technology involves assigning a unique ID (UID) to products at the manufacturing level, which can be tracked throughout the supply chain. The platform consists of several key products. Supplytics™ offers brands the ability to track product movement from the factory to the retailer. Another offering, Gynger, is a trade promotion and loyalty management application that engages retailers and influencers through targeted, gamified incentive programs. These programs are managed through a 'Control Tower' for the brands and a 'Partner App' for channel partners to track earnings and redeem rewards. For end-consumers, the Original4Sure™ application allows them to verify product authenticity by scanning the UID. By integrating technologies like IoT and Machine Learning, O4S provides real-time data and actionable insights, helping clients to reduce partner churn, automate incentive payments, and increase revenue.

Since its inception, O4S has raised approximately $11 million over several funding rounds. A significant Series A round in 2021, led by Think Investments, raised $6 million, which was earmarked for international expansion and team growth. The founders, Divay Kumar (CEO) and Shreyans Sipani (CTO), were recognized in Forbes' 30 Under 30 Asia for their work in enterprise technology.

Keywords: supply chain automation, channel loyalty programs, SaaS, trade promotion management, product serialization, retailer engagement, incentive automation, downstream supply chain, brand protection, inventory visibility, distribution channel optimization, partner relationship management, FMCG logistics, loyalty management platform, UID tracking, anti-counterfeiting, supply chain visibility, B2B SaaS, retail execution, influencer engagement