NUYRO

NUYRO Ltd, established on July 12, 2023, and based in Glasgow, operates in the health and wellness sector with a focus on nutraceuticals. The company targets high-performing individuals, including athletes and entrepreneurs, with a direct-to-consumer business model through its online shop, nuyro.shop. Revenue is generated by selling its own inventory of dietary supplements.

The company's mission is to prevent high performers from being hindered by burnout, a journey that began after the founder's own experience with it. While one source mentions a "Sugar K" as the founder, another indicates Sagar Kumar previously had significant control, which ceased on the date of incorporation. This suggests a personal impetus behind the brand's creation, aiming to provide solutions for sustained performance.

NUYRO's core product is a daily supplement formulated to enhance sleep, focus, and mood. The formulation contains 22 bioavailable ingredients, including vitamins, minerals, and natural compounds like Methylfolate, Zinc, Retinol, Vitamin D3, B-vitamins, Magnesium, Blueberry, and Apigenin. The company emphasizes the synergy between these components as a key differentiator. The product is presented as a comprehensive solution, potentially replacing multiple individual supplements and is manufactured in Oxford. It is free from gluten, dairy, nuts, fillers, and artificial additives, making it compatible with kosher and halal diets. Initially shipping to the UK, NUYRO has plans to expand into the US and EU markets. In May 2024, the company secured a £10,000 grant from Scottish EDGE.

Keywords: nutraceuticals, dietary supplements, performance enhancement, cognitive function, sleep aid, mood support, stress reduction, burnout recovery, direct-to-consumer, e-commerce, health and wellness, bioavailable ingredients, vitamin supplements, mineral supplements, natural ingredients, UK startup, Glasgow-based company, entrepreneur wellness, athletic performance, mental clarity