Nutrivise

Nutrivise operated as a personalized nutrition service, founded in 2011 by Laura Borel and Tito Balsamo in Palo Alto, United States. The company positioned itself as a solution for real-time, location-based meal recommendations tailored to an individual's specific dietary needs. Its core offering aimed to simplify dieting by integrating with users' existing lifestyles, allowing them to cook at home, dine at restaurants, or consume branded foods without compromising their nutritional goals.

The primary product was an application called Here&Now, marketed as a "nutritionist in your pocket" for residents in the Bay Area. This app went beyond simple calorie tracking; users could input biometric data and health objectives, and the platform's AI would suggest meals from local and chain restaurants. A key feature was its ability to assess how healthy a particular dish was, both generally and for the specific user's profile. The business model focused on promoting sustainable lifestyle changes through improved diet, exercise, and sleep, supported by AI and expert coaches.

In May 2012, Nutrivise secured $750,000 in a single seed funding round with participation from three institutional investors: EchoVC Partners, LaunchCapital, and David Shen Ventures. This investment facilitated the development and launch of its Here&Now application. On August 29, 2013, the company was acquired by all.health, marking its exit from the market as an independent entity.

Keywords: personalized nutrition, meal recommendation, AI nutrition, diet app, food recommendation engine, location-based nutrition, Here&Now app, Laura Borel, Tito Balsamo, sustainable lifestyle, healthy eating, restaurant nutrition, biometric data, all.health acquisition, EchoVC Partners, LaunchCapital