Nutritionpro

NutritionPro s.r.o. is a Czech-based food technology company operating in the meal delivery service market, founded in December 2018. The company was established by Nurlan Abdrassilov, who serves as CEO, and co-founder David Janicek, who holds the role of CCO. Abdrassilov’s background includes experience as a support engineer, big data instructor, and COO, while Janicek previously worked as a personal trainer and held several sales positions. The venture originated within the Prague incubator UP21, where it secured its initial seed investment. Since its inception, NutritionPro has raised approximately $5.11 million over several funding rounds from investors including Karel Janeček, Lighthouse Ventures, Nation 1, and SFG Holding.

The core of NutritionPro's business is a subscription-based meal delivery service that provides personalized meal plans. The business model leverages a proprietary software platform with an algorithm that generates individualized eating plans based on client data. This technology differentiates it from standard meal box services by tailoring meals to specific health goals, such as weight loss or muscle gain, and catering to dietary requirements for conditions like diabetes. The company does not cook the meals itself but coordinates with a network of industrial kitchens, courier services, and fulfillment partners to manage the entire process from order to delivery. Revenue is generated directly from customer subscriptions for these meal plans, with pricing varying based on the number of meals per day and the subscription length.

The service offers clients fully prepared meals, delivered directly to their homes or to one of several pick-up points. Customers can choose from various programs like 'Classic' or 'Vege' and can customize the number of meals per day, ranging from two to five. A key feature is the individual approach; the system calculates the specific caloric and macronutrient needs for each user. For instance, the meal plan for a 70kg woman aiming for weight loss will differ significantly from that of a 90kg man looking to build muscle. The platform boasts a large variety of dishes, ensuring a client does not receive the same meal for six weeks. Initially launched in Prague, the company has expanded its operations to 13 cities within the Czech Republic and has also entered foreign markets, including Germany and Poland, with plans for further expansion into the Netherlands, Austria, and Scandinavia.

Keywords: meal delivery, personalized nutrition, food technology, subscription service, health and wellness, diet plans, foodtech, direct-to-consumer, meal kits, European market