NuTrail

NuTrail, a Miami-based company founded in 2019 by Ilya Avshalumov, Yonatan Pinhasov, and Roni Avshalumov, specializes in the production of nut-based granola. The company emerged from the founders' personal struggles with weight management while juggling demanding careers in the startup world. Their journey began with a search for healthy, low-carb food options that led them to create their own granola recipe.

Roni Avshalumov, the CEO, has a background in finance, having worked as an Assurance Associate at RSM US LLP. This experience likely contributed to the company's strategic financial planning and growth. The company's primary product is a line of nut granolas that are gluten-free, grain-free, and low in sugar, catering to the health-conscious consumer, particularly those following a ketogenic diet. NuTrail operates on a direct-to-consumer model through its website and has also garnered a significant presence on Amazon, becoming a best-seller in the granola and cereal category. The business model is centered on manufacturing and e-commerce, with a focus on high-quality ingredients and a strong brand identity. Recently, NuTrail secured a strategic investment from EagleTree Capital, a private equity firm, which is expected to fuel its expansion and product development efforts.

Keywords: nut granola, low-carb, keto-friendly, gluten-free, grain-free, e-commerce, direct-to-consumer, food manufacturing, healthy snacks, consumer goods