Nurtur

Nurtur Group provides a technology ecosystem of sales and marketing solutions for the property industry. The company, officially Nurtur.Group Ltd, was incorporated on September 9, 2014. It evolved from Epropservices, which owned the Fine & Country and The Guild of Property Professionals networks, pivoting to a tech-focused firm in January 2022. In a strategic move to focus on software and AI, Nurtur sold these agency networks to The Property Franchise Group in mid-2024.

The company is led by CEO Damon Bullimore. Jon Cooke, who has over 35 years of experience in the property industry and founded Fine & Country, is the Executive Director. Under their leadership, Nurtur has grown through the acquisition of several proptech companies, including The Property Jungle, Starberry, LeadPro, and BriefYourMarket. As of June 2025, Growth Capital Partners (GCP) became the majority shareholder, acquiring a controlling stake to support the next phase of growth, which is centered on AI integration and developing new products like a conversational AI solution. For the 2023 fiscal year, the company reported a turnover of £26.11 million.

Nurtur's business model is providing an integrated suite of data-driven tools as a service to its clients, who are primarily estate agents and property professionals. The ecosystem centralizes lead generation, marketing automation, and data insights into a single platform, aiming to manage the entire client journey from initial lead to conversion. Key brands within the group include BriefYourMarket (marketing automation), Yomdel (24/7 live chat), LeadPro (lead management), Starberry and The Property Jungle (website design and digital marketing), and KnowYourMarket (customer feedback and mystery shopping). The platform integrates with clients' existing CRMs to deliver targeted marketing campaigns, manage leads from various sources like websites and ad campaigns, and provide analytics to track performance and ROI. The company emphasizes its focus on AI to enhance its offerings, providing tools that automate communications and deliver actionable insights from customer data.

Keywords: proptech, marketing automation, lead generation, real estate software, CRM integration, digital marketing, data analytics, AI solutions, sales ecosystem, client relationship management