Nuiku
Smartphone app that enables salespeople to use voice to provide updates and get answers from their crm, such as salesforce.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor investor investor investor investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Nuiku was a Redmond, Washington-based startup founded in June 2012 by former Microsoft veterans Sean Thompson (CEO) and Bill Baker (CTO). Thompson, a Harvard MBA, brought experience from Microsoft, Deloitte Consulting, and Nimble, while Baker was a distinguished engineer at Microsoft, often regarded as a key figure in its business intelligence and analytics development. Their shared frustration with the clunky nature of enterprise software, particularly CRM systems on mobile devices, spurred the creation of Nuiku.
The company developed a mobile virtual assistant for sales professionals designed to streamline interaction with backend systems like Salesforce.com. Operating on a SaaS model, the service was priced at $19.99 per user per month. The platform used natural language processing and artificial intelligence to allow users to update and retrieve CRM data using voice commands. A key feature was its ability to learn from user behavior, anticipate information needs, and proactively provide relevant data for upcoming sales meetings. For instance, it could process verbal or written notes from client visits and automatically update Salesforce records.
Nuiku secured $1.6 million in a seed funding round on September 18, 2013, with Kae Capital as a notable institutional investor. The company's patented integration engine connected voice commands with back-end user information to analyze requests and execute actions. On May 24, 2016, Nuiku was acquired by Nortek, a provider of residential and commercial control systems, for an undisclosed amount. Nortek sought to integrate Nuiku's natural language processing technology to enhance its home automation products, adding voice control capabilities and leveraging Nuiku's experienced engineering team.
Keywords: Nuiku, sales virtual assistant, natural language processing, CRM integration, Salesforce assistant, voice command software, Sean Thompson, Bill Baker, Nortek acquisition, mobile sales tool, sales productivity app, AI sales assistant, SaaS, enterprise software, data-driven sales, conversational AI, business intelligence, mobile CRM, Redmond startup, Kae Capital