NuFlick

NuFlick was founded in 2011 by Celeste North and Rodrigo Boyzo in Mexico City. The company established itself as an online distribution platform for on-demand independent films and film festivals, with a specific focus on the Mexican and Latin American markets. Celeste North, with her background in product design, creative strategy, and community engagement, drove the company's vision to provide a space for independent filmmakers to distribute and monetize their work. Her entrepreneurial spirit was shaped from a young age, an experience she credits with teaching her the value of sales and recognizing opportunities.

The firm operated with a clear mission: to cater to the growing online video consumption and the increasing availability of independent films. NuFlick identified a significant market opportunity in Mexico and Latin America for curated, alternative, and art-house film content. The business model was structured around a pay-per-view system for individual films, access to online film festivals, and the potential for monthly subscriptions. This model aimed to directly support filmmakers by creating a new revenue stream for their creations.

The platform served as a curated library of independent cinema, providing a direct channel between filmmakers and their audience. This addressed a gap in the market, where traditional distribution channels for independent movies were limited. Over its active years, NuFlick secured a total of $70,000 in funding over two seed rounds. The initial seed round in October 2011 brought in $30,000 from Mexican VC, followed by a $40,000 investment from Start-Up Chile in March 2013. Despite its early traction and addressing a clear market need, the company eventually ceased operations.

Keywords: Latin American cinema, independent film distribution, on-demand movies, pay-per-view films, online film festivals, Mexican cinema, art-house films, Celeste North, Rodrigo Boyzo, Start-Up Chile, indie film platform, movie streaming