Nuevora
Lifecycle analytics apps for lifecycle marketing.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Nuevora, founded in 2011 by Phani Nagarjuna, has established itself as a provider of big data analytics solutions. The company's focus is on delivering predictive insights to large organizations, aiming to produce tangible business results. Nagarjuna, who served as the CEO, brought extensive experience from his prior role as the head of strategy and business development for the information management and business analytics group at Sears Holdings, which likely informed Nuevora's direction in leveraging data for business optimization.
The firm operates in the Big Data and business analytics market, targeting enterprise clients across various sectors including financial services, insurance, retail, travel, and high-tech. Nuevora’s business model centers on "Analytics-as-a-Service," offering a subscription-based approach to its predictive solutions. This model allows client organizations to integrate analytics-based decision-making into their operations without the heavy upfront investment typically associated with such capabilities.
Nuevora’s core offering is a proprietary analytics platform designed for the development and application of predictive insights by business users. The platform provides solutions in the form of dynamic predictive applications tailored to specific business challenges, particularly in customer and risk analytics. A key application is in marketing, where the tools are used to refine customer acquisition, enhance retention, and grow lifetime value. By utilizing data science, predictive algorithms, and a team of data scientists and consultants, Nuevora assists clients in making more informed decisions throughout the entire customer lifecycle. In 2017, the company was acquired by Sutherland, a global process transformation company, which has since integrated Nuevora's AI-based technologies to bolster its data analytics offerings and provide real-time predictive analytics to its clients.
Keywords: big data analytics, predictive insights, analytics-as-a-service, customer analytics, risk analytics, data science, business intelligence, marketing ROI, customer lifecycle management, enterprise software