Nudjhealth

Nudjhealth operates as a tech-enabled health service that collaborates with physician groups to provide telehealth and lifestyle interventions for patients with chronic diseases. Founded in February 2021 by Yuri Sudhakar and Donald Cohn, the company aims to extend patient care beyond the traditional clinical setting. Sudhakar, the CEO, previously co-founded and sold Geneva Health Solutions, a company specializing in data from implantable cardiac devices, an experience which honed his data-aggregation skills now applied to behavioral health. His background in international development and economics, coupled with extensive experience in healthcare technology at companies like Philips and Okta, shaped his focus on resolving inequities in the human condition through scalable health solutions. The company's Chief Financial Officer is Earl Bray, and its Chief Technology Officer is Jeff Marchese, both of whom also worked at Geneva Health Solutions.

The company's business model is centered on partnering with primary care, cardiology, and oncology providers to integrate its services into their existing workflows. Nudjhealth provides a 'care extension team' that works with patients on daily routines, meal choices, and medication adherence through telehealth interactions, primarily over the phone. This service is designed to improve patient outcomes for conditions like diabetes, obesity, and hypertension by focusing on behavioral and lifestyle changes. Revenue is generated through reimbursement pathways from programs like Medicare, which covers mental and behavioral health services integrated within provider networks, allowing physician groups to partner with Nudjhealth without significant extra cost. The company has secured significant funding, including a $10 million Series A round in April 2022, to expand its clinical, technology, and commercial teams.

Nudjhealth's core offering is a platform that combines clinical services, remote physiological monitoring through connected devices, data analytics, and content services. It focuses on six key lifestyle areas: stress management, fitness, nutrition, sleep quality, social support, and substance cessation. A key service is the 'Cardiac Wellness & Risk Reduction Program,' which uses iterative "nudges" and remote monitoring to support patients. In early 2024, the company launched Nudj Cardiac Complete™, a program featuring Medicare-approved virtual intensive cardiac rehab in partnership with Ornish Lifestyle Medicine by Sharecare. The service has demonstrated notable results, with reports of a 40-52% reduction in anxiety, depression, and insomnia scores among patients within several months of engagement.

Keywords: lifestyle medicine, telehealth, chronic disease management, behavioral health, virtual care, care coordination, remote patient monitoring, cardiometabolic health, value-based care, patient engagement, digital health, population health management, healthcare technology, physician partnership, preventative medicine, whole person care, cardiac rehab, health coaching, mental health integration, chronic care