Nowtilus Onlinevertriebs GmbH
AI-driven server-side ad insertion for video streaming.
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Source: Company filings or news article
Nowtilus Onlinevertriebs GmbH is a digital video personalization company founded in 2002 by Leander Carell and Patrick Knippel, who both serve as Managing Directors. The company is headquartered in Berlin and Halle, Germany, and specializes in monetizing video streaming through its AI-driven, server-side ad insertion (SSAI) platform, SERVERSIDE.AI.
The company's core product, SERVERSIDE.AI, is designed to help broadcasters, telecommunication companies, and content providers monetize their Over-the-Top (OTT), Free Ad-Supported Streaming TV (FAST), and ad-supported video on demand (AVOD) platforms. It functions by dynamically inserting personalized and targeted advertisements directly into the video stream on the server side. This method creates a seamless viewing experience, similar to traditional broadcast television, by stitching ad content and video content together into a single stream. This approach addresses compatibility issues often faced when transitioning from traditional broadcasting to digital streaming.
Nowtilus serves a range of clients, including multi-service operators, broadcasters, and retailers, by providing a solution that integrates with their existing streaming ecosystems, ad servers, and Supply-Side Platforms (SSPs). The platform supports various features such as header bidding, ad routing, ad break management, and dynamic ad substitution for HbbTV. The company operates on a Software-as-a-Service (SaaS) business model.
In July 2022, Equativ, an independent ad monetization platform, made a significant strategic investment in Nowtilus to accelerate its growth in the Connected TV (CTV) space. While Nowtilus is now part of Equativ, it continues to operate independently, with SERVERSIDE.AI offered as a standalone solution. This partnership aims to build an open framework for SSAI integration and provide an end-to-end advertising supply chain. Nowtilus has also partnered with companies like Red Bee Media, Deutsche Telekom, and Discovery to deliver targeted advertising solutions.
Keywords: server-side ad insertion, SSAI, video personalization, dynamic ad insertion, OTT monetization, FAST channels, AVOD, connected TV, video streaming, ad tech, HbbTV, addressable TV, live streaming, video advertising, ad stitching, programmatic advertising, content monetization, broadcast technology, streaming media, digital video