Now Interact
Using Predictive Intelligence to increase sales and improve the customer experience.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor investor investor | €0.0 | round | |
* | €4.6m Valuation: €13.2m 4.5x EV/Revenue -30.3x EV/EBITDA | Series A | |
| Total Funding | 000k | ||
| SEK | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | (10 %) | 5 % | (16 %) | (20 %) | (25 %) | 37 % | (12 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (45 %) | (16 %) | 38 % | 31 % | 20 % | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (74 %) | (52 %) | - | (21 %) | (52 %) | (20 %) | (26 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Now Interact, founded in Stockholm, Sweden, in 2010 by Magnus Åström, operates as a business-to-consumer predictive intelligence firm. Initially focused on directing web visitors to physical stores in the travel sector, the company pivoted in 2014 to embrace machine learning, a move that reshaped its trajectory. Åström, a serial entrepreneur, previously founded and sold two other SAS companies: Primelog, a transportation management platform, and Inlead, a business consultancy.
The company's core offering is an AI-driven platform that optimizes the connection between a company's digital and offline channels. It analyzes omnichannel customer data in real-time—including web behavior, contact center interactions, and telesales data—to predict a visitor's purchasing intent and their stage in the buying cycle. This allows clients to personalize their engagement by offering the most suitable support channel, such as live chat, call-backs, or targeted smart offers, to the right visitor at the right moment. The technology aims to increase online sales, reduce calls to contact centers, and improve overall customer experience and profit margins.
The business operates on a Software-as-a-Service (SaaS) model, serving large enterprise clients primarily in the telecommunications, insurance, and utility sectors. Notable customers have included Vodafone, Allianz, Tele2, and Three UK. The platform is designed to integrate with existing systems like Genesys, Interactive Intelligence, and Mitel Solidus. Now Interact has successfully raised a total of $5.61 million over two funding rounds. A seed round in June 2014 was followed by a significant $5 million Series A round in November 2016, co-led by SEB Venture Capital and Inventure, with participation from existing investor Industrifonden. This capital was earmarked for platform development and strategic expansion into the U.S. market, supplementing its European offices in London and Amsterdam.
Keywords: predictive intelligence, customer journey optimization, machine learning, omnichannel analytics, lead generation, conversion rate optimization, SaaS, real-time personalization, contact center optimization, behavioral targeting, customer engagement, AI-powered offers, Magnus Åström, digital sales acceleration, customer experience mapping, call-back solutions, live chat optimization, e-tailer tools, B2C intelligence, marketing automation