Now Do

NowDo Inc. is a company operating at the intersection of sports and education, founded in September 2017 by prominent football player Keisuke Honda. Honda serves as the company's CEO and established NowDo out of a desire to provide better support systems for young aspiring athletes, drawing from his own experiences. He identified that the key differentiators for success were not just talent or effort, but the right mindset and a correct approach to training.

The company's main business lines include the development and management of educational services and a platform for matching users with facilities and instructors. One of its primary ventures is the "4v4" soccer tournament platform, designed for youth development. This initiative, launched in 2023, hosted over 5,000 matches in its first year and aims to expand internationally with an Asian Cup and World Cup. Previously, NowDo operated a social online school for junior high, high school, and university students, offering lectures from professionals across various fields; this service is scheduled to end in August 2025. The company has also engaged in partnerships, including a content collaboration with Benesse Corporation's "Shinken Zemi High School Course" to promote career education.

NowDo's business model encompasses BtoB and BtoC services, including e-learning and event management. The company secured ¥480 million in a seed funding round in March 2021 from individual investors and companies such as Makuake and Akatsuki. This funding was intended to enhance service development and expand operations to address educational disparities.

Keywords: youth sports, sports education, soccer development, 4v4 soccer, online learning, educational platform, Keisuke Honda, athlete development, coaching platform, sports matching, education technology, youth empowerment, career education, sports business, startup, Japan, social online school, skill development, mentorship, youth events