NOVOS

NOVOS (novos.gg) operates as a specialized online training platform for gamers seeking to elevate their competitive skills, initially focusing on the popular title Fortnite. The company was founded in 2018 by Or Briga (CEO) and Shai Arnon (CTO), both avid gamers who identified a gap in the market for structured, methodological player improvement. Their journey began within the ZELL entrepreneurship program at Reichman University, where they developed the initial concept.

The platform provides a data-driven service that analyzes a player's in-game performance to identify strengths and weaknesses. Based on this analysis, NOVOS generates personalized training plans and schedules. These plans incorporate a wide range of activities, including routines for aiming, building, editing, and game sense, developed in collaboration with professional esports players and coaches. The service includes a vast library of training activities, interactive video workshops, and curated video content covering game meta and strategy. Beyond mechanical skills, the platform adopts a holistic approach by integrating mental and physical training, encouraging breaks, and promoting overall well-being to enhance performance.

The business primarily targets competitive gamers, from amateurs to semi-professionals, who are dedicated to improving their performance for tournaments like the FNCS, Cash Cups, and others. Revenue is generated through a subscription-based model, offering 3-month, 6-month, and 1-year payment plans. This model was chosen over an ad-based system, as the founders recognized that discerning gamers often use ad-blockers. The platform is accessible via web and mobile, allowing users to engage with their training schedules from any device. NOVOS has secured significant financial backing, raising a total of $6.75 million over two seed rounds, with a notable $6 million round in April 2022 led by MizMaa Ventures. This funding is intended to fuel expansion into other game titles and foster collaborations with professional esports teams.

Keywords: gamer training, Fortnite coaching, esports performance, personalized gaming training, skill improvement platform, competitive gaming, Or Briga, Shai Arnon, player development, game sense training, aiming routines, esports academy, gaming analytics, tournament preparation, video game coaching, esports skills, subscription gaming service, Tel Aviv startup, MizMaa Ventures, Remagine Ventures