Novata is a tech startup that provides a suite of tools designed specifically for private markets. The company's primary focus is to simplify the process of collecting and analyzing key performance metrics. Novata's tools are highly customizable, allowing clients to choose metrics that align with their specific industry framework or regulations. They also offer the option to add advanced metrics or integrate existing ones, ensuring a tailored solution for each client.

Novata's platform is user-friendly and designed with the company experience in mind. It includes in-platform guidance, calculators, and AI-powered guardrails to make data collection as straightforward as possible. The company also boasts a dedicated customer support team, ready to assist clients whenever needed.

One of Novata's key selling points is its robust security measures. The company is SOC-2 compliant, meaning it adheres to strict standards to ensure the security, availability, processing integrity, confidentiality, and privacy of customer data.

Novata's platform also includes hundreds of ESG (Environmental, Social, and Governance) benchmarks. These benchmarks enable clients to understand their performance, make informed decisions, and share insights with stakeholders. Novata also offers additional services to align ESG reporting with specific regulations or business objectives.

In terms of its business model, Novata likely operates on a subscription basis, charging clients for access to its platform and services. The company serves clients in the private markets, which could include private equity firms, venture capitalists, and other private investors.

Keywords: Private Markets, Metrics Collection, Customizable Tools, User-Friendly Platform, AI-Powered Guardrails, SOC-2 Compliance, ESG Benchmarks, Informed Decision-Making, Subscription-Based Business Model, Private Investors.