NotifyVisitors

Established in 2016, NotifyVisitors operates as a comprehensive marketing automation and customer engagement software-as-a-service (SaaS) platform. The company was founded by Siddharth Gupta, who brings a background in software engineering and prior entrepreneurial experience to the venture. His technical expertise and previous role as a co-founder at InviteReferrals, a referral marketing software, laid the groundwork for developing a multi-channel engagement tool.

NotifyVisitors targets a diverse client base, including e-commerce businesses, travel agencies, and financial institutions, aiming to help them enhance user interaction and boost conversion rates. The firm's revenue model is subscription-based, offering tiered pricing plans that cater to businesses of varying sizes, from startups to large enterprises. The platform generates income by charging recurring fees for access to its suite of tools.

The core offering is an integrated platform designed to automate marketing efforts and personalize the customer journey across multiple touchpoints. Key functionalities include browser and mobile app push notifications, which can be segmented and triggered based on user behavior such as location, visit frequency, or traffic source. The platform's conversion rate optimization (CRO) tools encompass A/B testing, heatmaps, and session recordings to provide businesses with data-driven insights into user interactions. Furthermore, it facilitates customer engagement through AI-driven chatbots, surveys, and feedback forms. A notable feature is the ability to build Progressive Web Apps (PWAs) and Accelerated Mobile Pages (AMP) to improve mobile user experience. The platform also provides robust analytics, including attribution tracking and funnel analysis, to measure campaign effectiveness.

Keywords: marketing automation, customer engagement, conversion rate optimization, SaaS, push notifications, personalization, customer journey, A/B testing, heatmaps, chatbots