Notifo

Notifo, founded in 2020, is a German company based in Offenburg that provides a cloud-based notification management system. The service operates as an open-source, multi-channel notification platform designed for a variety of clients including e-commerce sites, cloud applications, and news services. The system was initially developed as a feature for the Squidex Headless CMS to notify users about content status changes, contributor additions, or schema alterations.

The core of Notifo's business is to provide a versatile and scalable API that allows developers to integrate a comprehensive notification system into their applications. This enables end-users to receive timely updates through numerous channels such as email, web push, mobile push, and potentially SMS and messaging apps in the future. A key aspect of the platform is its topic-based subscription model. Developers can define specific topics, like a product category or a project task, and users can subscribe to these topics to receive relevant notifications. This allows for a high degree of personalization, as users can select not only what they want to be notified about but also how they receive those notifications.

Notifo is engineered to prevent spamming by intelligently aggregating notifications and only sending alerts that have not yet been seen or confirmed by the user. The platform includes a management UI for creating templates for notifications and emails, managing users, and viewing detailed delivery reports. It features a powerful REST API with OpenAPI documentation, and the email templates are built with MJML and Liquid for rich customization. The business model involves a subscription-based fee, with pricing based on the volume of notifications sent, avoiding large upfront costs. While initially intended to be a standalone commercial product, the founder decided to make Notifo open-source to address a gap in the open-source community for comprehensive notification systems that aren't limited to just mobile push.

Keywords: notification service, multi-channel notifications, open-source notifications, push notifications, API, e-commerce notifications, cloud application notifications, user engagement, topic-based subscriptions, web push, email notifications, notification management, developer tools, REST API, Squidex, notification aggregation, scheduled publishing, notification reporting