Notifi

Notifi is a Web3 communications infrastructure company founded in 2022 by CEO Paul Kim and CTO Nimesh Amin. The duo met while working at Oracle Cloud Infrastructure, where Kim was the Director of Product for messaging and observability services and Amin was an architect for streaming and messaging systems. Their combined experience at major tech firms like Amazon, Microsoft, Circle, and Grab, where they developed notification and infrastructure services, directly informed Notifi's mission. Kim, having previously launched Oracle's Notification Services, and Amin, with a background in real-time video rendering at Microsoft's Xbox division and search systems at OfferUp, identified a critical gap in the Web3 space: a fragmented and unreliable communication model.

Notifi provides a communication layer for Web3, offering simple Software Development Kits (SDKs) that allow developers to integrate notification and messaging capabilities directly into their decentralized applications (dApps). This service functions as a bridge between Web2 communication channels (like SMS, email, and Telegram) and Web3 blockchain services. The platform addresses the challenge of keeping users informed about on-chain events, which is crucial in time-sensitive domains like Decentralized Finance (DeFi), NFTs, and DAOs. Use cases include real-time liquidation alerts for DeFi protocols, price and auction updates for NFT marketplaces, and governance proposal notifications for DAOs. The business model is centered on providing this infrastructure as a service to dApp developers and Web3 projects, who can then offer customized, white-label notification experiences to their end-users.

The company's product suite includes a monitoring service to index blockchain activity, an eventing service to manage alerts, and a notification service for message delivery across various channels. For developers, Notifi offers a customizable, embeddable 'Notification Card' for their front-end UI, which manages user preferences and alert history securely, without storing IP addresses. The platform supports a growing number of blockchains, including Ethereum, Solana, Polygon, Avalanche, Aptos, and Sui. Notifi has secured $12.5 million in total funding over two seed rounds, co-led by Hashed and Race Capital, to fuel its cross-chain expansion and product development.

Keywords: Web3 communication, blockchain notifications, decentralized applications, dApp developer tools, cross-chain messaging, API, SDK, Paul Kim, Nimesh Amin, DeFi alerts, NFT notifications, DAO governance, Web3 infrastructure, user engagement, crypto alerts, blockchain monitoring, multi-chain messaging, Notifi.network, wallet alerts, customer engagement platform, Web3 user experience, on-chain data, real-time alerts