Nossa!

Nossa! Fruits operates as a French food and beverage company with a specialized focus on the importation and distribution of açaí-based products throughout Europe. The firm was established in 2015 with the objective of introducing the authentic açaí berry, a fruit indigenous to the Amazon rainforest, to the European market. The company's inception traces back to the travels of its founder, Camille Douence, in Brazil, where she discovered the fruit and its cultural significance. Douence, a graduate of HEC Paris with a background in marketing and business development at L'Oréal, identified a market opportunity to bring this South American staple to European consumers. This led to the creation of Nossa! Fruits, which she co-founded with Pierre-Edouard Abbou.

The company's business model is built on a direct sourcing strategy, establishing partnerships with small-scale producers in the Amazon region of Brazil to ensure a supply of high-quality, organic açaí. This approach supports local communities and allows for control over the quality of the raw materials. Nossa! serves a diverse client base across multiple market segments. It supplies frozen açaí pulp to industrial food manufacturers and frozen smoothie packs to the restaurant and food service industry. For the retail sector, the company offers ready-to-drink beverages and frozen smoothie packs available in supermarkets and specialized health food stores.

Under its two brand identities, "Nossa!" and "Terr-Açaí", the company markets a range of products all certified organic. The core product is the frozen açaí pulp, which preserves the fruit's nutritional properties, including antioxidants, fibers, and omega fatty acids. This pulp forms the basis for other offerings, such as their popular frozen sorbets, which are available in 100g and 400g formats and contain other fruits like bananas and strawberries. Their product line also includes energizing juice blends, combining açaí with other fruits like guarana, pomegranate, and blueberry. The company emphasizes the natural and health-oriented aspects of its products, catering to a growing consumer demand for functional and nutritious foods.

Keywords: açaí products, organic food, direct sourcing, food and beverage, European market, smoothie packs, frozen pulp, superfoods, retail food, food service supply