Northwind Climate
Data-driven SaaS platform that delivers proprietary business intelligence and actionable consumer insights to help companies maximize the return on their climate tech and sustainability investments.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | $1.1m | Seed | |
| Total Funding | 000k | ||
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Northwind Climate operates as a specialized business intelligence provider, focusing on the intersection of climate concerns and consumer purchasing behavior. The company was founded by Doug Rubin, who also serves as its CEO, and launched its initial suite of products in late 2024. Rubin brings three decades of experience in strategic communications, having advised major corporations, political campaigns, and served as chief of staff to former Massachusetts Governor Deval Patrick.
The firm is positioned as a data platform and Software-as-a-Service (SaaS) tool provider for what it terms the "climate economy". Its core business revolves around a proprietary data platform that delivers continually updated research and data-backed communications insights. This platform is designed to help clients understand how to market their climate-related actions and products more effectively. The business model appears to be subscription-based, offering access to its data platform, alongside custom research and lead generation services. Northwind Climate serves a range of clients including corporate entities, non-profits, and trade organizations.
The company's key offering is a data-driven platform that provides public opinion research, predictive models, and consumer segmentation. This service streamlines the market research process by analyzing diverse segments of the American population to understand motivations for adopting sustainable products. Specific products include a web portal for tracking consumer sentiment, go-to-market lead generation that appends a proprietary segmentation model to client lists, and custom research projects. A significant milestone was the closure of a $1.05 million pre-seed funding round in April 2025, with investments from figures such as Tom Steyer and former Governor Deval Patrick, aimed at accelerating the development of its data and AI tools.
Keywords: climate economy, consumer behavior, data platform, SaaS, business intelligence, sustainability marketing, market research, consumer insights, predictive modeling, lead generation, public opinion research, climate technology, brand loyalty, consumer segmentation, strategic communications, sustainable products, environmental data, go-to-market strategy, data analytics, corporate sustainability