Norma

Norma offers an AI-driven platform designed for the Food & Beverage (F&B) industry to enhance data-driven decision-making. Founded in 2022, the company provides solutions that integrate with a business's existing software to deliver actionable insights from operational data.

The core of Norma's service is its proprietary AI, named Newton, which focuses on providing precise sales forecasting to help businesses reduce food waste, optimize inventory, and increase profitability. The platform analyzes sales data to identify trends, track customer behavior, and predict future sales with a claimed accuracy of 90%. It also features a fraud detection algorithm called Detective to alert managers of suspicious activities in real-time. Norma is designed with a mobile-first approach, allowing managers to access data and insights on the go. The company's business model is centered on providing its technology to F&B businesses, which helps them automate reporting and improve operational efficiency.

Norma also leverages partnerships with technology platforms like Snowflake for cloud data warehousing and ThoughtSpot for its core analytics, complementing them with its own proprietary app and algorithms. This allows the company to offer tailored and scalable analytics solutions. The service has been deployed in numerous restaurants, with one case showing an increase in retention and conversion rates by 40%.

Keywords: food and beverage, AI analytics, sales forecasting, inventory optimization, waste reduction, business intelligence, F&B management, restaurant technology, mobile analytics, data-driven decisions, profitability, operational efficiency, fraud detection, Newton AI, SaaS, Big Data