Nordic Mobile Trust

Nordic Mobile Trust (NMT) is a Finnish startup established in December 2019 by CEO & Co-Founder Jyri Roselius, who possesses a long background with Nokia and founded Piceasoft in 2012. The company is positioned to address the expanding market for used mobile devices, driven by a growing interest in the circular economy.

NMT operates in the consumer-to-consumer (C2C) market, developing a platform named uus.io that facilitates the buying and selling of secondhand smartphones. The business model aims to disrupt the traditional trade-in market by providing an eco-friendly and sustainable channel for consumers and companies. This addresses common concerns in C2C transactions, such as device quality and complex procedures, by utilizing proprietary digital technology.

The core of NMT's service is its uus.io trading platform, accessible via a mobile application. This platform features an AI-based market value calculation and an automatic device recognition system to streamline transactions. Sellers are guided to assess their device's condition and are given a price range, within which they can set their final price or accept offers. A key milestone for the company was securing a strategic partnership and capital investment from Marubeni Corporation, a major Japanese trading company, in April 2022. This partnership, facilitated by an earlier R&D loan from Business Finland in June 2021, is intended to support NMT's global expansion, particularly in Japan and other international markets.

Keywords: circular economy, C2C marketplace, used smartphones, mobile device trade-in, sustainable technology, AI-based pricing, device recognition, mobile recycling, secondhand electronics, Finnish startup, Jyri Roselius, uus.io, Piceasoft, Marubeni Corporation, consumer electronics, mobile platform, digital transaction, eco-friendly, asset value calculation, peer-to-peer commerce