Noqx

Noxit, formerly known as NOQX, is a Stockholm-based company providing a B2B Software-as-a-Service (SaaS) platform for enterprise goal management. Founded in May 2023 by CEO Sophie Hedestad, CTO Robert Zetterqvist, and Head of UX Matilda Lundsten, the company aims to address the common challenge of translating corporate strategy into actionable, engaging goals for employees. The founding idea stemmed from Hedestad's own experiences as a marketing executive at Netigate and Meltwater, where she identified a gap in the market for a tool that moves beyond spreadsheets to foster transparency and collaboration in goal-setting. Zetterqvist brings technical leadership experience from Klarna, while Lundsten leads the user experience design of the platform.

Noxit's core business revolves around its cloud-hosted performance platform, which is designed to help organizations plan, track, and evaluate objectives. The company rebranded from NOQX to Noxit in early 2025, with the new name standing for “No Excuses, Inspiring Targets,” to better reflect its vision of creating a culture of accountability and motivation. The business model is subscription-based, serving clients from small businesses to mid-size enterprises across various industries. In April 2024, the company secured a $200K pre-seed funding round from several angel investors to fuel platform development and global expansion, with a particular focus on North America.

The platform combines goal-setting with collaboration tools, aiming to bridge the gap between teams and individuals to ensure alignment with overarching company strategies. It supports multiple goal frameworks, including Objectives and Key Results (OKRs), Key Performance Indicators (KPIs), and Must Win Battles. Key features include tools for setting and tracking personal and team goals, AI-powered goal creation, visual progress representation, real-time notifications, and various collaboration functionalities like messaging, @mentions, and file sharing. The system is designed to provide clarity, enhance cross-functional collaboration, and improve transparency, ultimately moving companies away from disjointed spreadsheets and documents. Noxit integrates with other productivity suites like Google Workspace and Microsoft 365 to centralize workflows.

Keywords: goal management, OKR software, performance platform, KPI tracking, enterprise collaboration, employee engagement, strategic alignment, B2B SaaS, goal setting tool, Noxit, team collaboration, hybrid work, corporate strategy execution, Must Win Battles, Sophie Hedestad, Robert Zetterqvist, Matilda Lundsten, Stockholm startup, performance management, cross-functional collaboration