Noots

Noots is a direct-to-consumer company in the nutraceuticals market, providing supplements designed to enhance cognitive functions like focus and energy. Founded in 2020 by Phat Le and headquartered in New York City, the company was born from the founder's personal experiences with burnout and the side effects of traditional stimulants. After participating in the Thiel Fellowship, Le identified a gap in the market for effective, natural, and scientifically-backed alternatives to caffeine and prescription medications.

The company’s flagship product, "Get Focused," is an advanced nootropic formulated with 11 ingredients, including amino acids, adaptogens, and herbal extracts. These components, such as Lion's Mane, Alpha-GPC, and Bacopa Monnieri, are selected to work synergistically to improve mental clarity, support neuroplasticity, and provide sustained energy without the crash associated with common stimulants. Noots emphasizes the scientific basis of its formulations, crafting its products in an FDA cGMP-certified facility in the USA and ensuring they are third-party tested for safety. The business operates on a direct-to-consumer model, primarily through its website, offering both one-time purchases and a monthly subscription service which includes a 20% discount and free shipping. This model allows customers to receive a 20-serving pack each month, with the flexibility to pause or cancel their subscription.

Keywords: nootropics, cognitive enhancement, focus supplements, energy supplements, nutraceuticals, brain health, mental performance, biohacking, adaptogens, direct-to-consumer, Phat Le, Get Focused, neuroplasticity, mental clarity, cognitive function, dietary supplements, e-commerce, wellness, brain supplements, memory support