Noodle Factory

Noodle Factory, a Singapore-based firm established in 2018, operates in the educational technology market by providing an AI-powered teaching assistant platform. The company was co-founded by Yvonne Soh (CEO) and Dr. Jim Wagstaff (Chief Learning Officer). Their journey began with a prior venture in corporate training, Jam Factory, which highlighted the challenge of knowledge retention after workshops. This experience led them to explore technology to make learning 'stickier', culminating in the creation of Noodle Factory to address educator burnout and the difficulty of scaling personalized instruction. Soh's background spans technology product management and marketing, while Dr. Wagstaff is an educator and entrepreneur with research expertise in digital pedagogy and the application of AI in learning.

The company's core offering is a no-code, software-as-a-service (SaaS) platform that enables educators to create customized AI tutors from their existing content. This platform, which includes a product named "Walter", uses Natural Language Processing (NLP) to automate repetitive tasks such as grading assessments, answering frequently asked questions, and providing one-on-one tutoring via an interactive chat interface. It is designed to be content-agnostic and serves clients across higher education, K-12, and corporate learning sectors in markets including Asia, Australia, and the UK. By ingesting an institution's knowledge base, the AI can provide personalized learning experiences and adaptive feedback to students. A key feature is its multilingual capability, supporting 110 languages to cater to a diverse user base. The business model appears to be B2B, targeting educational and training institutions directly.

In September 2021, Noodle Factory secured US$500,000 in a seed funding round. The investment was led by EdTech accelerators EduSpaze and SuperCharger Ventures, alongside a group of angel investors. This capital was intended to facilitate expansion into K-12 institutions and further penetrate English-speaking markets such as the UK, Australia, and the United States. The platform has been utilized by institutions like Ngee Ann Polytechnic and the Singapore Institute of Management (SIM).

Keywords: AI teaching assistant, EdTech, corporate learning, personalized learning, AI tutor, conversational AI, educator tools, learning platform, assessment automation, knowledge retention, digital pedagogy, Natural Language Processing, no-code AI, online tutoring, exam preparation, employee training, Yvonne Soh, Jim Wagstaff, Walter AI, EduSpaze, SuperCharger Ventures