NonProfitEasy

NonProfitEasy, which now operates under the Fundly brand, provides a comprehensive, cloud-based software solution tailored for the nonprofit sector. The company was founded in 2008 by Lomesh Shah. A significant milestone in the company's history was its 2015 acquisition of Fundly, a prominent crowdfunding platform. Following this acquisition, NonProfitEasy rebranded its entire product line under the stronger Fundly name to create a unified market presence. This strategic move followed the 2014 acquisition of Uruut, another nonprofit-focused crowdfunding platform founded by Mark Feinberg, who then became President of Fundly. Subsequently, the parent company, MemberClicks, which had acquired NonProfitEasy, was itself acquired by Personify in December 2020, consolidating its position in the technology solutions market for nonprofits.

The firm's business model is centered on a Software as a Service (SaaS) structure, generating revenue through monthly subscriptions and a percentage fee from the funds transacted through its fundraising platforms. This dual-stream approach allows it to cater to a wide range of nonprofit organizations, from small charities to large enterprises. The company serves the nonprofit market, providing tools designed to help these organizations scale operations, increase revenue, and manage stakeholder relationships more efficiently.

The core of the offering is the Fundly suite of products. Fundly CRM is an integrated donor relationship management system that allows nonprofits to manage donors, events, memberships, and volunteers from a single platform. Key features include detailed donor and financial management with QuickBooks integration, event and pledge management, marketing communications, and in-depth reporting and analytics dashboards. The platform also includes Fundly Pro, a peer-to-peer fundraising tool, and Fundly Enterprise for larger organizations with more complex needs. These tools are designed to streamline various fundraising activities, including crowdfunding, online donations, and event ticketing, thereby eliminating the need for disparate systems and manual data management in spreadsheets.

Keywords: nonprofit CRM, donor management, fundraising platform, peer-to-peer fundraising, volunteer management, event management software, nonprofit technology, SaaS for nonprofits, grant management, membership management, Fundly, cloud-based nonprofit solutions, online donations, crowdfunding, stakeholder relationship management, Personify, MemberClicks, Lomesh Shah, nonprofit operations, financial management for nonprofits