Nona Lifestyle

Nona Lifestyle Private Limited operates as a B2B managed marketplace, aiming to organize the procurement and supply chain for corporate and industrial products, with a focus on the textile sector. Founded in 2016 by Hari Narayan Mishra and Ankit Rajput, the Gurugram-based company emerged from the founders' previous venture, a B2C custom clothing brand, after identifying a significant opportunity in the fragmented B2B workwear segment. The founders' journey involved overcoming early business failures and financial hardships, which led to a strategic pivot towards a B2B model after securing an initial order from OYO for 70 t-shirts.

The company's business model is centered around a Procurement-as-a-Service (PaaS) platform that digitizes and simplifies the entire process from design to delivery. Nona Lifestyle serves a diverse client base that includes last-mile delivery companies, FMCG, hospitals, hotels, and co-living spaces, with notable clients like Zomato, TikTok, OYO, and Delhivery. Revenue is generated by providing customized corporate merchandise, workwear, safety gear, home textiles, and white-label products through its tech-enabled platform. The platform offers features like real-time order tracking, supply chain visibility, inventory management, and data analytics to help clients reduce waste and improve turnaround times.

Since its inception, Nona Lifestyle has demonstrated significant growth, reporting revenue of ₹20 crore for the fiscal year ending March 31, 2022. The company has successfully raised a total of $1.98 million over two funding rounds, including a pre-Series A round of $1.4 million. These funds are earmarked for enhancing backend technology, expanding its managed marketplace, and fueling both domestic and international expansion. Having established a presence in the UAE in 2019, the company plans further expansion into the Middle East, Europe, and the USA. The product portfolio is also set to broaden, incorporating sustainable fabrics, recycled materials, and fire safety products.

Keywords: B2B marketplace, procurement-as-a-service, supply chain management, corporate merchandise, workwear supplier, textile procurement, custom apparel, safety gear, white-label manufacturing, home textiles, Ankit Rajput, Hari Narayan Mishra, supply chain automation, corporate uniforms, B2B e-commerce, textile sourcing, managed marketplace, procurement platform, global sourcing, logistics technology