Noki

Noki provides an AI-powered data enrichment platform tailored for B2B businesses to enhance their data-driven strategies. Founded in 2021 by Neil Gujar and headquartered in London, United Kingdom, the company develops solutions to automate and streamline sales and marketing efforts. Noki's platform eliminates manual research by using custom AI signals to enrich B2B databases and CRM systems with public data points, helping teams with lead scoring, account segmentation, and identifying upsell opportunities.

The company operates on a SaaS business model, offering its services through a powerful API that integrates with existing client systems. It serves a variety of clients, including B2B databases, buyer intent providers, and market research platforms. The core service focuses on transforming how businesses engage with prospects by providing tools for personalized outreach campaigns and efficient account management. This allows sales teams to focus on higher-value activities by automating research and targeting tasks.

Noki has successfully raised a total of $716,000 in funding over four seed rounds, with the latest round in May 2023. Its investors include institutional firms like Antler, Britbots, Charlotte Street Capital, and Super Capital. The company was valued at $4.95 million as of May 2023.

Keywords: data enrichment, research automation, B2B data, AI signals, lead scoring, sales intelligence, account segmentation, CRM enrichment, marketing automation, automated outreach, sales automation, buyer intent data, market research, API, SaaS, high-volume ad management, account-based marketing, ABM, personalized campaigns, lead generation