Noii

Noii Land AG operates as a dating platform within the Swiss market, positioning itself as an alternative to conventional swipe-based applications. The company was formally established in March 2022 by co-founders Laura Matter (CEO), Thomas Kuschel (COO), and Vladislav Lisavcov (CTO). The initial concept was developed by CEO Laura Matter in 2020, stemming from a personal dissatisfaction with existing dating apps and influenced by the rise of video calls during the pandemic. Matter, with a background in marketing, spent about a year finding her co-founders. Kuschel contributes expertise in psychology and business analysis, while Lisavcov has a background as a software developer who has supported multiple startups.

The core of Noii's service is its online speed dating events, held on Monday and Sunday evenings. During these one-hour sessions, users participate in a series of short, timed video calls, typically lasting five to six minutes each, with up to seven potential matches. This model is designed to provide a more authentic first impression by allowing users to see and hear each other, observing gestures and facial expressions, thereby moving beyond text-based chats and static profiles. The company's matchmaking process utilizes a combination of algorithms and psychological knowledge to suggest compatible partners. In September 2023, Noii acquired Matter, an audio-first dating platform, to integrate its 'Fair Match' AI engine and enhance its recommendation and data analysis capabilities.

Revenue is generated through a freemium model. While basic registration is available, the primary income stream is from premium subscriptions, which cost 29 Swiss francs per month. Subscribers receive guaranteed spots at the online speed dating events and benefits at offline events. In addition to its online platform, Noii organizes a variety of in-person singles events, from casual bar meetups to more unique activities like speed dating on a ski lift or during a dragon boat ride. These events serve as a secondary revenue source and a significant marketing tool. Initially launched with a focus on Zurich, the company has expanded its services to other regions in German-speaking Switzerland and has stated its intention to enter the German market. Noii has successfully completed several funding rounds, including a pre-seed round of 300,000 Swiss francs and a larger crowdfunded round in 2024 that exceeded its initial goal, raising over 1 million Swiss francs to fund marketing efforts and technological development.

Keywords: online dating, video speed dating, matchmaking, Swiss dating app, subscription model, singles events, relationship service, dating platform, Laura Matter, authentic dating, dating events, Zurich startup, matchmaking algorithm, Noii.ch, video dating, real conversations, offline dating events, Swiss singles, dating service, AI matchmaking