NodeFlair

NodeFlair, founded in 2018 by Ethan Ang, Adrian Goh Jun Wei, and Tan Kai Yuan, is a career advancement platform headquartered in Singapore, specifically designed for technology professionals. The company was born out of the founders' own experiences and their recognition of a lack of transparency in the hiring process. Both Ang and Goh previously worked at ShopBack, where they gained significant experience in hiring and building tech teams, which directly informed NodeFlair's mission. Ang, with a background in Theoretical and Mathematical Physics from the National University of Singapore, had even founded a previous startup in 2017, learning valuable lessons about execution that he would later apply to NodeFlair.

The firm operates as a skill-based job matching platform, aiming to bring greater transparency to career decisions for tech talent in Asia. Its core offering is a platform that provides payslip-verified salary data, detailed company information, and job listings for technology roles across all seniority levels. This allows job seekers to make more informed career choices. For employers, which range from startups to large enterprises like ByteDance, Dyson, and Shopee, NodeFlair serves as a recruitment tool to connect with qualified tech professionals across Asia. The business model has evolved since its inception; it initially focused heavily on placing overseas talent but pivoted during the pandemic to also serve as a digital recruitment firm for local talent. The company generates revenue through its recruitment products and services.

A key feature of the platform is its comprehensive salary data, which is verified by payslips to ensure accuracy. The company publishes an annual Tech Salary Report, with its 2023 edition analyzing over 170,000 data points. This commitment to data-driven transparency is a core selling point, empowering tech professionals in their negotiations and career planning. The platform also incorporates AI-powered tools such as a cover letter writer and a resume assistant to further support job seekers. After securing $2 million in a Series A funding round in July 2023, led by Iterative and including investors like 500 Global and PERSOL VENTURE PARTNERS, NodeFlair has focused on accelerating product development and expanding its market reach across Southeast Asia, with an eye towards profitability.

Keywords: tech recruitment, career platform, salary transparency, job matching, Singapore, Southeast Asia, HR tech, tech talent, developer jobs, verified salaries, recruitment services, skills-based hiring, Ethan Ang, Adrian Goh, tech career advancement, job listings, company reviews, data-driven hiring, Asian tech market, venture capital