Noble Money

Noble is a digital asset issuance platform operating within the Web3 and decentralized finance (DeFi) space. The company was co-founded in 2023 by CEO Jelena Djuric, COO/CFO Stefan Coolican, and CTO John Letey. The impetus for Noble's creation was the 2022 collapse of the Terra/Luna stablecoin, which created a significant liquidity crisis within the Cosmos blockchain ecosystem. Djuric, having witnessed this firsthand and with a background at Informal Systems (the company behind Cosmos) and as a co-founder of the Canadian Web3 Council, identified the need for a more robust infrastructure for stablecoin issuance.

The firm provides an asset issuance platform that enables stablecoin issuers and developers of real-world assets (RWA) to connect with blockchain builders and application developers. This facilitates the distribution of their products across the multi-chain ecosystem, particularly Cosmos. Noble's infrastructure is designed to enhance interoperability between different blockchains, allowing for fast and secure transfers of digital assets. In its first year, the platform reportedly facilitated over $5 billion in transaction volume. Clients include stablecoin issuers such as Circle, Ondo Finance, Hashnote, and Monerium.

A key product is the Noble Dollar (USDN), a stablecoin launched in partnership with M^0. The Noble Dollar is collateralized by U.S. Treasury bills and is structured to allow the yield generated from this collateral to be programmatically passed on to various stakeholders. This model provides a revenue stream for protocols that integrate USDN. Noble's business strategy focuses on becoming a foundational layer for stablecoins and tokenized real-world assets, offering a suite of products that will expand to include swaps, payments, and lending/borrowing services. The company generates revenue by providing this infrastructure and related services to its institutional clients. The company has secured significant venture capital, raising a total of $18.3 million, including a $15 million Series A round led by Paradigm with participation from investors like Polychain and Wintermute Ventures.

Keywords: digital asset issuance, stablecoin infrastructure, real-world assets, RWA, blockchain interoperability, Cosmos ecosystem, Jelena Djuric, DeFi platform, Noble Dollar, USDN, Circle, asset tokenization, multi-chain liquidity, Web3 finance, Paradigm, Polychain, M^0, crypto liquidity, stablecoin routing, on-chain assets