NOALVO

NOALVO is a Brazilian AdTech firm specializing in the out-of-home (OOH) media market. Founded in São Paulo in 2014 by Heitor Estrela Gomes and Gustavo Gondim, the company operates as a platform to optimize OOH advertising campaigns for agencies and advertisers. The platform functions as a marketplace, connecting advertisers with a fragmented market of over 2,000 companies that own advertising spaces.

The company's core offering is a data-driven platform that assists in planning and executing OOH campaigns. By using geolocated data from mobile devices and cross-referencing it with physical media points, NOALVO identifies optimal locations to reach specific target audiences. This enables clients to enhance campaign impact, reduce cost per thousand impressions (CPM), and optimize their advertising budgets, claiming campaigns can be up to 70% more efficient. The service supports both traditional and digital OOH advertising options, such as billboards in airports, malls, and subways, as well as screens at gas stations and supermarkets.

The business model is centered on connecting advertisers, agencies, and communication vehicles to automate offline media buying negotiations. This approach helps clients achieve better results with lower operational costs. NOALVO's client portfolio has included prominent brands like P&G, Burger King, Amazon, Diageo, and Nubank. In October 2021, Eletromidia, a major player in the Brazilian OOH sector, acquired 100% of NOALVO to enhance its data intelligence and technology services. Following the acquisition, the entire NOALVO team, primarily composed of data professionals and engineers, was integrated into Eletromidia's headquarters.

Prior to its acquisition, NOALVO had secured approximately BRL 3 million (around $625K-$662K) in funding over several rounds from investors including Criatec 2, ACE Ventures, Crescera Capital, and Bossa Invest. Post-acquisition, founders Heitor Estrela and Gustavo Gondim took on new roles within Eletromidia, with Estrela focusing on the growth of planning, purchasing, and metrics tools, and Gondim reporting to the CTO.

Keywords: out-of-home advertising, OOH, AdTech, media buying platform, data-driven advertising, advertising intelligence, Brazil, location-based advertising, campaign planning, media optimization, offline media automation, advertising marketplace, geolocated data, CPM reduction, Eletromidia, Heitor Estrela Gomes, Gustavo Gondim, ad network, digital billboards, public advertising