NNB Nutrition

NNB Nutrition operates as a research-driven developer and supplier of novel raw ingredients for the dietary supplement, food and beverage, and cosmetics industries. The company was founded in 2015 by Kylin Liao, who drew upon his master's degree in Chemistry and extensive experience in the dietary supplement industry to address a market gap in new ingredient development. Headquartered in Nanjing, China, with subsidiaries in the US and Hong Kong, the firm has grown to employ over 100 scientists across more than 10 countries.

The company's business model is centered on creating and commercializing patented, branded ingredients which it then sells to supplement brands, food and beverage companies, and manufacturers. NNB Nutrition positions itself as an innovation partner, offering services that span from concept and R&D to full-scale commercialization. This includes a collaborative program called "Ingredientology," which allows partners to co-develop proprietary ingredients, leveraging NNB's scientific expertise and production capabilities. Revenue is generated through the sale of these specialized raw materials and licensing of its patented technologies. Estimated annual revenue is around $13.2 million.

NNB Nutrition's product portfolio is segmented into categories such as sports nutrition, weight management, cognitive health, and longevity. A significant breakthrough was their initial development of KetoVantage (now goBHB), a more potent form of beta-hydroxybutyrate (BHB) for the ketogenic market. The firm has since expanded its offerings to include a wide array of trademarked ingredients. Notable products include MitoBurn® (L-BAIBA), an "exercise mimetic" that supports fat reduction; GlucoVantage® (Dihydroberberine), a highly bioavailable form of berberine for metabolic health; and MitoPrime® (L-Ergothioneine), a potent antioxidant marketed as a "longevity vitamin" with applications in cellular health and skincare. The company has also developed technologies like FlowTech, a moisture-proofing solution for hygroscopic ingredients, and SweetVantage, a stevia-based natural sweetener system, demonstrating a focus on solving manufacturing challenges and improving product formulation.

Keywords: ingredient developer, nutritional raw materials, branded ingredients, sports nutrition supplements, metabolic health ingredients, cognitive health, longevity supplements, dietary supplement industry, ingredient manufacturing, research and development, patented ingredients, nutraceuticals, functional foods, beverage ingredients, MitoBurn, GlucoVantage, MitoPrime, L-BAIBA, Dihydroberberine, L-Ergothioneine, goBHB, Kylin Liao, Shawn Wells, ingredient formulation, supplement innovation