NMRKT

NMRKT operated as a software-as-a-service platform tailored for the burgeoning creator economy, founded in 2010 by Ian Fosbery, Julia Jacobson, and Brendan Fallis. The New York City-based company aimed to empower bloggers and content creators to monetize their influence by establishing their own digital storefronts.

The core of NMRKT's offering was a shop-building tool that allowed creators to design and customize a virtual shop, which could then be integrated into their websites via a simple link. Through a dedicated dashboard or a WordPress plugin, users could curate products from an extensive affiliate library, which at its peak contained over 200 million items. When a reader clicked on a product and made a purchase, the content creator would earn a commission on the sale, with tracking active for up to 30 days post-click. This model provided a direct revenue stream for creators from the sales they inspired.

Revenue for NMRKT was generated through a tiered business model. The primary affiliate commission structure was supplemented by a monthly subscription service called the NMRKT Toolbox. This premium offering provided creators with advanced features designed to increase conversions, such as shoppable collages and custom subdomains, moving beyond basic affiliate links to a more integrated e-commerce experience. The company successfully raised a total of $416,000 in seed funding over three rounds, backed by investors including Techstars and New York Angels. NMRKT was acquired on December 20, 2016.

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