njoyKidz
Educational, enjoyable and safe games for Kids!.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | $530k | Seed | |
| Total Funding | 000k | ||
njoyKidz, founded in Istanbul, Turkey, by Utku Bozkurt in October 2021, operates in the educational and entertainment software market, specifically targeting the ed-tech and mobile gaming sectors. The company develops mobile educational games for children aged two to nine, focusing on creating an ad-free and safe digital environment. The business model appears to be centered on a subscription-based service, providing access to a suite of games and a parent-focused dashboard, though the exact revenue generation mechanism isn't detailed. The company's mission is to make the time children spend on mobile devices valuable for their development.
A significant milestone was achieved in August 2022, when njoyKidz secured $525,000 in a seed funding round at a $5 million post-money valuation. This investment was led by WePlay Ventures and included participation from DOMiNO Ventures, Anibera, AngelEffect, Aegean Ventures, and angel investor Mustafa Serdar Arıkan. Founder Utku Bozkurt's vision is to address the increasing screen time of children by providing a platform for the right edutainment and analyzing performance data to support their growth. The company plans to use the investment to expand its game portfolio, aiming to develop 75 games within a year and forge partnerships with well-known children's brands and intellectual properties.
The core offering from njoyKidz is a collection of mobile games developed with guidance from a pedagogical advisory team of psychologists and teachers. These games are designed to enhance five primary cognitive abilities: memory, creativity, problem-solving, attention, and sociability, which are broken down into 18 sub-skill categories. A key feature is the parent dashboard, which allows for real-time monitoring of a child's performance and progress. This system provides parents with statistics and analytics, including comparative data for children of similar ages, and offers recommendations from the pedagogical team. The company aims for long-term collaborations with major content platforms like Netflix and Disney+.
Keywords: educational games, mobile gaming, ed-tech, child development, cognitive skills, ad-free games, parental controls, learning platform, Utku Bozkurt, WePlay Ventures, seed funding, children's apps, game-based learning, problem-solving skills, memory games, creativity apps, attention development, sociability skills, pedagogical games, parent dashboard