Niyok

Niyok

Natural and sustainable coconut oil toothpaste.

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DateInvestorsAmountRound
-investor

€0.0

round
investor

€0.0

round

N/A

Early VC
Total Funding000k

Financials

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Revenues, earnings & profits over time
USD20222023
Revenues00000000
EBITDA00000000
Profit00000000
EV00000000
EV / revenue00.0x00.0x
EV / EBITDA00.0x00.0x
R&D budget00000000

Source: Dealroom estimates

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Niyok is a German natural cosmetics company established in Berlin in 2018 by founders Saskia de Velasco, Carlo Hanuszkiewicz, and John Peitschner. The company directs its efforts towards consumers seeking personal care products with natural, vegan ingredients and sustainable packaging. Niyok operates within the European natural cosmetics market, manufacturing its products in Germany to maintain quality control and transparency from development to the final product. The business generates revenue through the sale of its wide range of products directly to consumers and potentially through private label services.

The company's product line began with a natural, sustainable toothpaste made from coconut oil, which is known to combat plaque and tartar. Since its inception, Niyok has expanded its portfolio significantly. The offerings now include solid shampoos and conditioners, hand creams, various cleansing products, and aluminum-free deodorants. A key feature of their product strategy is the focus on eco-conscious packaging; for instance, their initial toothpaste tube was composed of 50% chalk to reduce plastic use. They source their organic coconut oil from Sri Lanka, while other ingredients are procured from Europe to minimize transport distances and environmental impact. The product range is extensive, featuring items like solid facial cleansers, various deodorant cream scents, and different toothpaste formulations.

The founding team participated in the Berlin Startup Scholarship program at the Startup Incubator Berlin, which is part of the Berlin School of Economics and Law. This indicates a foundational period supported by mentorship and an academic entrepreneurial ecosystem, which likely contributed to their initial strategy and growth. The company's mission is rooted in creating high-quality, German-made body care items that address a demand for sustainability in the personal care sector. Keywords: natural cosmetics, sustainable packaging, vegan personal care, coconut oil toothpaste, solid shampoo, aluminum-free deodorant, German cosmetics, eco-friendly products, natural ingredients, body care, oral care, hair care, skin cleansing, cruelty-free, plastic-free packaging, Berlin startup, certified ingredients, sustainable sourcing, European cosmetics market, direct-to-consumer cosmetics

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