Nivesh

Nivesh is a digital-first wealth management platform headquartered in India, designed to make investing more accessible. The company provides a technology-driven platform for both individual investors and financial product distributors.

For individual investors, Nivesh offers a suite of financial products including mutual funds, corporate bonds, fixed deposits, and digital gold. The platform aims to simplify the investment process by providing tools for financial planning, portfolio customization based on goals and risk appetite, and data-driven insights. It emphasizes a robust fund selection framework that analyzes various parameters beyond just past performance, such as risk-adjusted returns and volatility.

For financial distributors, Nivesh offers a partnership model, equipping them with digital tools and a wide range of products to better serve their clients. This B2B2C approach helps Nivesh expand its reach into smaller cities and towns, addressing the under-penetration of financial products in these areas. The business model appears to be based on commissions or fees generated from the distribution of these financial products. The company has also grown through acquisitions, such as its purchase of Wealthzi, to enhance its capabilities and expand its user base.

Keywords: wealth management, digital investment, mutual funds, financial distributors, B2B2C, portfolio management, investment platform, financial products, India, fintech