NitroPack

NitroPack operates as a cloud-based, all-in-one website performance and speed optimization platform. The company was formally established in 2018, with its headquarters in Sofia, Bulgaria. The initial version of the product, however, dates back to 2012 when it was developed as a caching solution for the OpenCart e-commerce platform. The founders, including Georgi Petrov, Mihail Stoychev, Ivailo Hristov, and Simeon Grigorov, initially created the tool as part of their company iSenseLabs, which focused on developing extensions for OpenCart. Recognizing its potential, they spun NitroPack off into a separate company. In July 2024, the US-based WordPress hosting company WP Engine acquired NitroPack.

The company's core business is providing a software-as-a-service (SaaS) solution that automates website optimization to improve loading speeds, Core Web Vitals, and Google PageSpeed scores. Its target clients range from small businesses and individual website owners to large agencies and enterprises. The business model is subscription-based, with revenue generated through monthly and yearly plans. These plans are tiered based on website traffic volume and CDN bandwidth usage. A free, feature-limited version is also available, which helped the company build a user base. NitroPack serves a global market, supporting platforms like WordPress, WooCommerce, and Magento, as well as custom-built sites through an API.

NitroPack's service bundles a suite of optimization features that would otherwise require multiple separate tools. Its cloud-based infrastructure handles resource-intensive tasks like code minification and compression, which reduces the load on client servers. Key features include advanced caching, comprehensive image optimization (including compression, WebP conversion, and adaptive sizing), and a built-in global Content Delivery Network (CDN) for faster content delivery worldwide. A proprietary resource loader rearranges how assets are fed to the browser, further enhancing performance. The platform is designed for ease of use, enabling users without technical skills to set up and configure the service quickly.

Keywords: website performance optimization, site speed, Core Web Vitals, cloud-based SaaS, caching solution, image optimization, content delivery network (CDN), WordPress optimization, WooCommerce speed, Google PageSpeed, front-end optimization, automated web performance, iSenseLabs, Georgi Petrov, Mihail Stoychev, WP Engine acquisition, website acceleration, page load time, code minification, SaaS subscription model