Nina Woof

Founded in 2022, Nina Woof is a direct-to-consumer e-commerce company specializing in luxury, eco-conscious pet accessories. The female-owned and operated business, based in San Antonio, Texas, was established by three partners, including Andrea Núñez, who transitioned from a background in bridal fashion to pet accessory design. The venture began as a side project, with the founders meeting weekly in a kitchen to develop the concept before committing to it full-time as it grew. The company's core mission is to provide high-quality, stylish, and ethically produced items for pets, viewing them as integral family members.

Nina Woof operates in the premium segment of the pet products market, targeting discerning pet owners who prioritize both aesthetics and ethical production. Its business model is primarily e-commerce through its own website, which has dedicated storefronts for the U.S., Europe, and Spain. The company has also expanded its distribution channels to include physical retail partnerships. Revenue is generated through the sale of its product line, which includes a range of dog accessories. The company has successfully secured early-stage venture capital funding to support its growth.

The product portfolio is centered around 100% vegan leather, PETA-approved accessories manufactured from recycled and sustainable materials. Key offerings include collars, leashes, waste bag holders, and grooming products like paw balm and wipes. A notable feature in some collar designs is an integrated holder for an Apple AirTag, blending style with practicality. The company emphasizes durability and design, with a creative process that involves internal testing—often with the founder's own dog—and consultation with veterinarians and industry professionals to ensure product quality and functionality. All products are developed and supplied using environmentally friendly, carbon-free practices, reflecting a strong commitment to animal welfare and environmental sustainability.

Keywords: vegan pet accessories, luxury dog collars, eco-friendly dog products, PETA-approved pet products, sustainable pet supplies, recycled material pet accessories, female-owned business, direct-to-consumer pet brand, dog grooming products, AirTag dog collar, premium dog leashes, ethical pet brand, pet fashion, cruelty-free dog accessories, biodegradable waste bags, dog paw balm, online pet store, designer dog accessories, pet wellness, venture-backed startup