Nimble

Nimble operates as a customer relationship management (CRM) platform specifically developed for small and midsize businesses, with a strong emphasis on social selling and consolidating client interactions. The company was founded in 2009 by Jon Ferrara, a recognized entrepreneur in the CRM industry. Ferrara's journey into CRM began years earlier when he co-founded GoldMine Software in 1989, one of the pioneering companies in contact management and sales force automation. After selling GoldMine and taking a ten-year hiatus to focus on his family, Ferrara identified a gap in the market as social media began to transform business communication. He saw that existing CRM systems weren't integrating social conversations, which led him to create Nimble to address this need.

The company's business model is rooted in a subscription-based service, offering a single, comprehensive plan. Revenue is generated through monthly or annual user subscriptions, with the annual plan offering a discount. Nimble targets professionals and small business teams across various sectors who rely on relationship-building for growth, including those in sales, marketing, and consulting. The platform is designed for users of Microsoft 365 and Google Workspace, aiming to streamline their technology stack by combining several functions into one tool.

Nimble’s service is a cloud-based CRM that automatically integrates and unifies contacts from various sources like email, social media channels (including LinkedIn, Facebook, and Twitter), and business applications. A key feature is its ability to enrich contact profiles with data from social and business sources, providing users with deeper insights for more effective engagement. The platform includes tools for managing sales pipelines through a visual, kanban-style interface, tracking deals, and logging activities. It also offers marketing automation features such as email templates, group messaging, and email tracking. A browser extension called Nimble Prospector allows users to access CRM functionalities directly from their email inbox and across the web, facilitating lead generation and contact management wherever they work. The system is designed to serve entire teams, not just sales departments, by providing shared contact lists, task assignments, and calendar synchronization to enhance collaboration.